RUPERT Murdoch’s speech to the American Society of Newspapers Editors on April 13, 2005 is a waking up call for the traditional newspapers to pull up their socks to avoid becoming irrelevant in this age of the internet.
What he says is that they should change the way the present news to make it readable to the present day generation which relies much on the internet for communication and getting information.
Murdoch explains that because the number of people who use the printed newspaper is declining daily, it is important for the traditional newspapers to adopt online publications. In so doing what they publish should be relevant to their needs.
In a nutshell, he says the traditional newspapers should strive to avoid being digital immigrants but be relevant to the present day readers whom he calls digital natives. The way news is printed in these online publications should suit their aspirations and views.
The relevance of Murdoch’s speech to the Tanzanian Press is that almost all the newspapers have started online publications.
However, there is much to be done because many of the stories on their online publications are the same printed in their newspapers.
Apart from that, sometimes the online publications can carry the same stories for two to three days instead of updating them on daily basis or whenever they get a news story.
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